Monday – Friday: 7:30am – 4:30pm
Saturday – Sunday: Closed

Sponsorship & Advertising

Joint Base McGuire-Dix-Lakehurst (JBMDL) is one of the largest military installations in America, and the first to be designated as a “Mega Base”. It encompasses the former McGuire Air Force Base, Fort Dix Army Installation and Lakehurst Naval Air Engineering Station. That’s over 42,000 acres with approximately 100,000 authorized personnel. Military, civilian, contractors, and retirees, and their families with combined purchasing power in the millions!

JBMDL's Economic Impact

  • $3B in total economic impact
  • $119.7 million in local tax revenue
  • $2.2 billion in contracts
  • 63% of contracts awarded to small businesses
  • 3,933 facilities valued at an estimated $8.1 billion
  • $32.4 Million in Tricare dollars on DoD beneficiaries
  • 2nd largest employer in NJ; largest in Southern NJ (State of NJ is 1st)
  • 65,500 direct and 9,000 indirect jobs = 1.7% of all New Jersey jobs
  • $650M value of indirect jobs (based on 2021 Regional Annual Average Mean Wage of $74,447)

Tangible Benefits

  • On-Site Presence/Activation Logo on Collateral Materials
  • Web Hyperlink on 87FSS premier website
  • Social Media
  • Printed Signage
  • Product Category Definition Sampling

Intangible Benefits

  • Access to a large audience opportunity to build new relationships
  • Ability to strengthen existing customer loyalty
  • Target lifestyles that match your image
  • Increase brand recognition
  • Influence purchase decisions generate leads

Sponsorship

Elevate Your Brand with the 87th Force Support Squadron

The 87th Force Support Squadron (87FSS) is the primary organization responsible for maintaining an exceptional quality of life at Joint Base McGuire-Dix-Lakehurst (JBMDL). Through a diverse array of programs and morale-building events, we serve a dedicated community of military members, their families, and the civilian workforce.

A Premier Marketing Opportunity 

Joint Base McGuire-Dix-Lakehurst is a high-traffic environment with approximately 100,000 personnel transiting through the installation every day. This represents a significant, stable, and diverse market. By participating in our commercial sponsorship and advertising programs, your organization gains a unique opportunity to tap into millions of dollars in local purchasing power while increasing brand visibility among a highly valued military audience.

The Power of Sponsorship 

Commercial sponsorship is a collaborative partnership designed to enhance our community’s quality of life. By providing support in the form of cash, products, or services, your organization directly enables us to host memorable, high-impact events. In exchange, sponsors receive exclusive on-site privileges during events and continuous digital visibility through our official GoMDL website. Together, 87FSS and our sponsors create lasting impressions and meaningful connections with the base community.

 

Our Diverse Event Portfolio 

JBMDL hosts thousands of events annually, ranging from large-scale seasonal festivals to intimate community gatherings and athletic competitions. Current opportunities for sponsorship and partnership include:

  • Seasonal Highlights: Summer Festival, Harvest Festival, and the Youth Fishing Derby.
  • Athletic & Wellness: Monthly 5K Run Challenges.
  • Community Engagement: Military Appreciation Night, Summer Reading Programs, and Family Movie Nights.

 

Connect With Us 

We have the resources and platforms necessary to help you achieve your specific marketing objectives. Whether you are looking to support a specific event, facilitate a donation, or establish broad brand awareness through installation-wide advertising, a profitable partnership is just a phone call away. Please contact our office today for more information or to schedule an appointment with our Commercial Sponsorship Coordinator.

Legal Disclosure 

This is a solicitation for commercial sponsorship by a Nonappropriated Fund Instrumentality (NAFI) of the United States Government. It does not obligate appropriated funds or nonappropriated funds of the Government.

Inquire about all the Sponsorship Opportunities at JBMDL

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